On November 13th, Kiwis around the country can visit their local participating movie theatres and swap a can for a movie ticket. Wattie's matches each donated can with one of their own cans and all go to The Salvation Army Christmas Appeal.
See the following link for information on participating cinemas;
http://www.watties.co.nz/What-s-New/Wattie-s-20th-Annual-Cans-Film-Festival
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